Project Crimson Trust

Project Crimson Trust

Environmental charity Project Crimson started in 1990 to help save the pōhutukawa, and later the northern and southern rātā from extinction, rallying community groups, businesses and volunteers to support the planting of over 300,000 pōhutukawa and rātā over three decades.

In 2016, Project Crimson extended their mahi to include the restoration of all native tree species through their programme, Trees That Count. Facing a dwindling biodiversity, climate change and the threat of diseases such as kauri dieback and myrtle rust, native trees need our attention now more than ever and offer us a powerful tool to make a difference in our own big backyard.

To help New Zealand plant millions more native trees, Trees That Count runs the country’s only tree marketplace which enables people to fund or gift native trees online. The native trees are then given free to planting groups around the country who want to upsize their projects and make a bigger impact on the environment.

In just a few short years, Trees That Count has made some big inroads for New Zealand’s environment and made it easy for businesses and individuals who want to make a difference in Aotearoa.

As an organisation, Project Crimson is committed to encouraging staff and their suppliers to minimise their own impact on the environment wherever possible. As well as mitigating carbon emissions from all work travel through the funding of native trees, Project Crimson works with FSC Forestry Certified printers, reusable bag supplier Ecobags and ensures their planting events are minimal waste with no single use water bottles on site.

Council Member

Robyn Haugh

Chief Executive Officer