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Getting the most out of your membership – communication tips

Most of our members join to find like-minded sustainability bods and share knowledge and best practice. But there are also many benefits for your reputation and profile from being an SBC member.

If you’re new to SBC, or just want to share the great projects that you’re working on with a wider audience, read on.

SBC has over 100 members, some of them New Zealand’s biggest companies. Sharing your stories in this community is a great way to reach potential partners, consumers, stakeholders and even media.

Here are five easy steps for making the most of your membership, for your communications team, PR agency or whoever is in charge of your mailing lists and website.

1. Send your sustainability stories to sbccomms@businessnz.org.nz

Our communications team regularly monitor this inbox and we share your stories on Twitter, Linkedin and in the weekly Pānui newsletter.

Put SBC Comms on your mailing list for media releases, newsletters, events – and let us know when your sustainability report comes out as we have a special Reporting Corner to profile member reports.

The Pānui newsletter is our most popular channel, with 1500 subscribers including members and non-members, and an average open rate of 30%. It is also available on our website which has over 2,000 active users a month.

Panui comes out on Thursday afternoons after 4pm. If you want a story included that week, please send it through by 12 noon on a Wednesday. What we need:

  • Main stories: Title, 30 words body copy, 1 image in landscape format and a link to more information on your website.
  • Event listings: Title, location, date, 10 words short description, 1 image in banner format and a link for more information.

If you work for an SBC member company, subscribe to Panui here – this will give you access to member-only content. Please also forward Panui within your organisation and encourage your team members to subscribe directly.

2. Follow us on Twitter and Linkedin

We will follow you back and mention you in any relevant posts. We keep a list of SBC members on Twitter so we can regularly like and share your tweets.



3. Got a story you haven’t written down yet? Let us know.

Get in touch at sbccomms@businessnz.org.nz and we can talk about how to help you tell it.

  • We often get media asking us for good story ideas, for example they might want to hear about sustainability action in the tourism sector. We put them in touch with members who are working on cool stuff. Tell us who your communications team contacts are so we can get in touch quickly when a media opportunity comes up.
  • Not sure how to tell the story? We publish case studies, podcast interviews and videos of our members talking about various initiatives. Let us know if your sustainability manager, CEO or technical expert would like to be interviewed.  Sustainability increasingly involves CFOs, COOs and Directors so perhaps one of them would be willing to chat.
  • Wondering who to pitch to? We can let you know what has worked in the past and point you in the right direction.

4. Do you have good speakers for topics?

We are always looking for speakers at our webinars and events on climate, Sustainable Development Goals, consumer decision-making, the future of work, and reporting trends, among other things.

5. Tell everyone you’re an SBC member

  • Feature SBC membership on your website

You might want to list our logo under your sustainability section, or in your website footer.

SBC turned 20 in 2019, and we have a series of badges you can add to your website depending on when you joined – and if you don’t know, no problem!

  • Feature SBC membership on your intranet – along with links to our members-only playlists of past webinars and events.
  • Include the SBC logo in your email footer – download it here
  • Talk about your sustainability efforts in your annual report. Include a box on SBC membership and what it has helped you achieve.
  • If you’ve just joined, we can help you with a quote for an announcement, or tiles for social media.

6. But wait, there’s more

Are you also a member of the Climate Leaders Coalition? As the CLC team can help you share your emissions reduction stories in much the same way.

Contact info@climateleaderscoalition.org.nz to find out more.

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