Greenwashing: it’s a term everyone in sustainability is familiar with, and one that has become increasingly prevalent in conversations relating to climate and sustainability action as the public demands honest and transparent story telling from organisations. This video was taken from an SBC Community of Practitioners: Comms, Brand and Marketing sessions in 2023 and features insights from Sarah Holden (Oxygen Consulting) on greenwashing from a Consulting perspective.
Insights from the top: How to make sustainability a financial priority
When budgets are tight, sustainability is often first up on the chopping block – it can be challenging for leaders to make the case for budget and resource when there are shorter-term priorities to consider. SBC's new 'Insights from the top' video series aims uncover...