Avoiding greenwashing – the Consulting perspective

Greenwashing: it’s a term everyone in sustainability is familiar with, and one that has become increasingly prevalent in conversations relating to climate and sustainability action as the public demands honest and transparent story telling from organisations. This video was taken from an SBC Community of Practitioners: Comms, Brand and Marketing sessions in 2023 and features insights from Sarah Holden (Oxygen Consulting) on greenwashing from a Consulting perspective.

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