Greenwashing: it’s a term everyone in sustainability is familiar with, and one that has become increasingly prevalent in conversations relating to climate and sustainability action as the public demands honest and transparent story telling from organisations. This video was taken from an SBC Community of Practitioners: Comms, Brand and Marketing sessions in 2023 and features insights from Nikki Wright (Wright Communications) on greenwashing from a PR perspective.
Eco Choice Aotearoa: Product transparency and verified claims in advancing sustainable trade
In today's interconnected global economy, sustainability has evolved from a corporate responsibility to a pivotal determinant of market access and consumer trust. For New Zealand exporters aiming to penetrate and thrive in international markets, the ability to...