Developed by SBC and Colmar Brunton New Zealand, the Good Life 2.0 Playbook New Zealand is the first major national survey on New Zealanders’ aspirations and attitudes to ‘living well’. The Playbook was launched in Auckland and Wellington in March 2019. Videos below are from the Auckland event.
Highlights from the launch
Alison Herft, Manager – Member & Consumer Programme, Sustainable Business Council
Grant Bell from Colmar Brunton talks about the methodology, data and interpretations.
Panel discussion: Jacqueline Smart, Head of Strategy, JWT, Jemma Whiten, Head of Marketing & Digital, ecostore, Sarah Bolger, Head of Colmar Brunton.
Workshop, run by Liz Read, Reputation Matters
