Developed by SBC and Colmar Brunton New Zealand, the Good Life 2.0 Playbook New Zealand is the first major national survey on New Zealanders’ aspirations and attitudes to ‘living well’. The Playbook was launched in Auckland and Wellington in March 2019.
Alistair Davis, CEO of Toyota New Zealand and SBC Advisory Board Chair, talks about how the Good Life 2.0 Playbook New Zealand came about.
Jacqueline Smart is a brand strategist. She talks about what she thought was most important or surprising about the Good Life 2.0 Playbook New Zealand.
