Greenwashing: it’s a term everyone in sustainability is familiar with, and one that has become increasingly prevalent in conversations relating to climate and sustainability action as the public demands honest and transparent story telling from organisations. This video was taken from an SBC Community of Practitioners: Comms, Brand and Marketing sessions in 2023 and features insights from Nikki Wright (Wright Communications) on greenwashing from a PR perspective.
SBC and CLC response to MfE on Aotearoa New Zealand’s voluntary nature and carbon markets
This report presents consolidated insights from members of the Sustainable Business Council (SBC) and Climate Leaders Coalition (CLC) on how to strengthen confidence, integrity, and scale within Aotearoa New Zealand’s voluntary carbon and nature markets (VCNM). The...