Avoiding greenwashing – the PR perspective

Greenwashing: it’s a term everyone in sustainability is familiar with, and one that has become increasingly prevalent in conversations relating to climate and sustainability action as the public demands honest and transparent story telling from organisations. This video was taken from an SBC Community of Practitioners: Comms, Brand and Marketing sessions in 2023 and features insights from Nikki Wright (Wright Communications) on greenwashing from a PR perspective.

Latest Resources

Highlights from SBC’s 25th celebration

Nov 20, 2024 |

Last month, we brought together members, politicians, partners, Advisory Board members and employees to celebrate our 25th anniversary – if you missed the event, check out some of the highlights below. https://youtu.be/dR-nxNmUrtw

Celebrating 25 years of SBC

Oct 23, 2024 |

25 years ago, a group of business leaders with bold ambitions got together and put a stake in the ground on sustainability – and SBC was born. To mark the occasion, we look backed through the archives at some of the key milestones of both SBC and our membership....

Enabling Modeshift Freight Decarbonisation Report

Oct 8, 2024 |

In order to help decarbonise freight transport, many organisations are interested in increasing the modal diversity of their freight services, thus changing the mode under which their freight is moved, primarily undertaking mode shift from road to rail/shipping. This report outlines the benefits and barriers of this change, as well as opportunities that will help increase the proportion of freight moved on rail and coastal shipping.