Greenwashing: it’s a term everyone in sustainability is familiar with, and one that has become increasingly prevalent in conversations relating to climate and sustainability action as the public demands honest and transparent story telling from organisations. This video was taken from an SBC Community of Practitioners: Comms, Brand and Marketing sessions in 2023 and features insights from Nikki Wright (Wright Communications) on greenwashing from a PR perspective.
Better Futures 2025 Report
The Better Futures 2025 report – now in its 16th year, surveyed 1,000 New Zealanders. Results show there are high expectations of businesses to take responsibility for their environmental and social impacts. While the cost of living remains top concern for New...