Greenwashing: it’s a term everyone in sustainability is familiar with, and one that has become increasingly prevalent in conversations relating to climate and sustainability action as the public demands honest and transparent story telling from organisations. This video was taken from an SBC Community of Practitioners: Comms, Brand and Marketing sessions in 2023 and features insights from Nikki Wright (Wright Communications) on greenwashing from a PR perspective.
Low Emissions Freight Certificate (LEFC) Resources
The Sustainable Business Council (SBC) has successfully completed the second phase of its Low Emission Freight Certificate (LEFC) collaboration, marking a major step in the development of a new national system to help reduce emissions from Aotearoa New Zealand’s heavy...