Radical compliance in advertising

(B Lab)

“This guide is designed for B Corps, developed with the support of Marque Lawyers, to provide practical advice on how to understand and comply with the current law around greenwashing in Australia. Compliance with advertising law can make a real difference. It means crafting marketing campaigns and communications with real information and solid substantiation. From this solid base, you can communicate with authenticity and honesty, build trust, educate, and influence your audiences to drive positive impact.”

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