Key trends for 2025

Navigating the Macro Forces Shaping Our Future

We are now halfway to 2030 and the world is at an inflection point, where sustainability challenges and opportunities are being shaped by powerful macro forces – spanning politics, economics, technology, culture, geography, and demography.

This report presents a scan of the most significant global trends. By taking a high-level view it aims to help decision-makers understand the materiality of changes in the landscape, mitigate risks, and harness emerging opportunities in a world where the pace of change continues to accelerate.

The scan includes a focus on the following areas:

  • Growing influence of Nationalist and illiberal movements
  • A rapidly changing geopolitical context
  • Economic uncertainty
  • Demographic shifts
  • Global temperatures surpass 1.5°C
  • Climate reality check
  • Nature dependence
  • Growth in sustainable finance
  • Supply chain
  • Technological innovation
  • Social polarisation

In preparing the material SBC drew on insights from a diverse range of sources including the World Business Council of Sustainable Development (WBCSD), of which we are network partner. SBC also thanks our collaborators including Proxima and members of the SBC ESG working group for their input.

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